FINE ART

ABOUT

WORK

la@lawrence-alexander.com
214-549-8605

Being an Art Director since 2004, I live my life in a creative mindset. Always creating. Growing. Evolving. I’ve won awards. Learned from some of the best. Created a vast array of work including general advertising, promotional, direct mail, pharma and more while having a great time doing it.

Copyright © 2023 lawrence-alexander.com

DOWNLOAD RESUME

About Me

I'd like to thank you for visiting my site. Since 2004, I have worked as an art director with a few of the top advertising agencies in Dallas, Texas and New York. During my experiences, I was exposed to many different forms of advertising such as print, web, broadcast, POP, direct mail, branding, and promotional advertising. With this, I am also experienced in Adobe CS, (Photoshop, Illustrator and InDesign, etc), Sketch, and Power Point among other
software on both Mac and PC platforms.

I choose to look at Art Direction as, well, art. I treat a web site, banner, flier, brochure like a painting. The copy is just as an important shape as any photo or vector drawing. They are all elements on the canvas. The challenge is to make them all flow together. Art direction forces one to learn and study. To think more in terms of "what if". To ask, "How can I say this
in the shortest time and in the most ways?".  Art direction
and painting work hand in hand. Being an art director, I continue to learn better ways to construct a story on canvas. Being a painter, I am pushed to explore opportunities to much the piece for the client. I am an ARTIST. Art Direction helps me be better at it...and pays the bills.

As of Fall 2010, I participated in shows and programs with
the Dallas-based group, ArtLoveMagic. With this  group, I was involved in art shows and charity functions that have raised thousands of dollars for local, national, and world wide charities through the members' artistic talents. This gave me the chance to give back through my talents. Also, I am a founding member of the Just.Us.League, a free style art collective created by Jerod Davies. This group, like ArtLoveMagic, does art shows that benefit many charities by way of creating live murals every month that are sold at the end of the year for youth workshops and other events. In April of 2011, the J.U.L. hosted "Flood of Emotion", a benefit in which over 100 pieces of art were donated and auctioned for over $15,000 to aid the flood victims of Japan. In December of that year, J.U.L hosted an end of the year gala at the Hilton Anatol in Dallas, Texas to auction all of the murals created in 2011 to fund children's art workshops for the following year.

I was born in Houston, Texas and raised in Dallas, Texas. Since the age of four, I’ve been involved with art in some sort of way from painting to drawing characters in sketchbooks. Later, went to Skyline High School in Dallas, Texas and studied in the Ad Design cluster, played football and studied Tae Kwon Do at the Park South YMCA. From there, studied Communication Design in college. In the summer of 2001, I joined Os Malandros de Mestre Touro and began training in the art of Capoeira Angola de Sao Bento Grande. In 2003, graduated from Texas A&M - Commerce with a degree in Communication Design focusing on Art Direction.


In the fall of 2015, I moved to New York city to continue my career as an artist. In the fall of 2021, I moved to Charlotte, North Carolina.

Hit me up

Submitting Form...

The server encountered an error.

Form received.

BACK TO TOP