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What I liked about this project was that it wasn’t just one piece but several panels that needed its own design and had its own set of rules and guidelines to follow. However, Pepsi later changed the design in favor of something more clean with less elements.
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This allowed me the opportunity to clean up and minimize the elements that actually focused on the products and promotion. This resulted in a brand wide change as far as digital marketing as Pepsi liked the direction that we proposed that featured this clean white background that kept integrity of the promotions.